Our friends from the south at the Louisiana Federation for Children and the Black Alliance for Educational Options teamed up with the state’s Department of Education to quickly (and effectively) communicate about the expanded program, its requirements, and the application period from Shreveport all the way down to New Orleans. For the geographically-challenged, that’s north Louisiana to south Louisiana.
The aggressive outreach campaign included an informational website, direct mail, radio ads, billboards, outbound phone calls, an educational roadshow, and much more. You can rest assured that eligible parents received the word that this program—an indispensable educational opportunity—was available to them.
Take a look at the video below, courtesy of our friends at Louisiana BAEO. At eight minutes long, it tells the story of the battle the Louisiana reformers endured and the momentous success that followed.
Here’s what State Superintendent John White had to say about the application period’s results thus far:
Although these successes prove promising for school choice across the nation, we can’t turn our backs to the never-ending mêlée being caused by the defenders of the status quo. Louisiana’s state teachers unions have already joined forces to file lawsuits against the recently passed education reforms—including the voucher program—which threatens the educational future of thousands of children in the Pelican State. But, our Louisiana friends are resilient and prepared to fight for the reforms they worked so determinedly to pass.